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Honesty falls under the virtue category of Courage. Courage describes strengths that deal with overcoming fear. These strengths can manifest themselves inwardly or outwardly as they are composed of cognitions, emotions, motivations and decisions.
This strength involves accurately representing your internal states, intentions, and commitments, both publicly and privately. The strength of honesty is often linked to self-concordance- the extent to which your goals accurately represent your implicit interests and values. Honesty allows people to take responsibility for their feelings and behaviors, owning them, and reaping benefits by doing so.
Tell people the truth, (almost) all the time