JUKARI Fit to Fly – a new gym experience from Reebok & Cirque du Soleil – launches worldwide in Argentina, Canada, Chile, Germany, Hong Kong, Korea, Malaysia, Poland. Spain, UK and USA.
The Reebok-Cirque du Soleil partnership and JUKARI Fit to Fly workout are the direct result of insights into what women really want from exercise. A survey* of 15,000 women across 25 countries in 2008 found that while nearly half of all women know that exercise and keeping fit is very important to their overall health, less than 25% participate in fitness often. Specially-commissioned Reebok research looked at why this might be. The findings showed that nearly two thirds (61%*) of all women would workout more if it was more fun. More than half (54%) felt exercise was a chore.