A Light Hearted Way To Find Your Flow

A light-hearted TV spot, shows people in everyday situations – at work, in the gym, driving – performing at a level beyond normal people thanks to Lucozade. The brand is even planning to divide the tunnels at Oxford Circus station into “slow” and “flow” lanes. The ad was created by Theo Bayani and Miguel Gonzalez, and directed by Nathan Price through Park Pictures.